do it for the plot.
Last November, if you had asked me what I’d be doing right now, I would’ve given you a confident answer. I thought I had my life figured out. It would’ve sounded something like this:
I’m raising capital to open more Spiked locations. I’m building my personal brand. I’m all in on Spiked.
It made perfect sense on paper, and I would’ve been 100% wrong!
Today, I’m building and leading the influencer division at a talent agency. A sentence that, twelve months ago, even three months ago, wouldn’t have made sense to me. My vision had boundaries (a millennial’s favorite word).
When this opportunity crossed my desk, I was interested but uncertain. It was compelling. I was qualified, maybe more than I realized. But it didn’t fit the story I’d written for myself. I’d been a founder. I thought I was supposed to be ‘founding’ again.
That was triggering… but then, I started asking better questions:
Does this fit the plan? became Does this fit who I’m becoming?
What could go wrong? became What could go right?
And suddenly, it all clicked. This role sits at the intersection of my expertise: building, operating, brand strategy, talent development, understanding influence, and working with founders. It’s a plot twist that makes the whole story better.
And when I’m working, it’s electric. It comes naturally. I just couldn’t see it until it found me — I was so busy planning the route that I almost missed the turn.
Anyway, I was spiraling on the phone with my mom the other day, and was expressing my awakening with the reality that we only get one life. Why do we put so many limits on it? Why do we make the box smaller when it should be expanding? I told her, and I’ll tell you, take this one life and DO IT!! Do it for the storytelling at 90 years old. Do it for the layers and textures that make you a more interesting person. Do it for the plot.
I’m literally right there with you with a kind of surrender I’m still learning to trust.
Here’s what that looks like right now:
Get clear on the non-negotiables. What kind of work lights you up? What drains you? That clarity becomes your anchor when opportunities don’t fit your plan.
Stay open. When something new crosses your path, ask: Does this align with who I’m becoming? not Does this fit what I said I’d do a year ago?
Redefine success. What if success isn’t about sticking to the plan, but about building a life that actually feels right for you?
Keep your evidence. Screenshot the text. Save the note. Write the journal entry. You’ll need reminders that life was working, even when you couldn’t see it.
I am loving this season of surrender and trust in my existence. You can pivot. You can add layers. You should take the opportunity that feels right in your body, even if it doesn’t make sense on paper. Create the moment. Trust that the life you want is unfolding; explore it.
We’ll chat soon,
Bri